Princi
135 Wardour Street, Soho, London, W1F 0UT - View on a map
Telephone: 020 7478 8880
Princi
| Overall 4.5 |
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| Food 7.0 |
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| Service 2.7 |
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| Atmosphere 3.3 |
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| Value 5.0 |
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| Based on 3 reviews |
what the critics say
Wednesday, April 29, 2009 - Limestone, marble, travertine, brass, leather – we can only be in Italy…it's a mouth brothel for carbophiles. The pillowy focaccia! The sourdough! The gnocchi, sticky with cream and pesto! There are twinkling, glistening cakes, flaky croissants and pastries, little rustici – sausage-roll-like beasties filled with spinach and ricotta or ham and cheese; or arancini, cones of fried, saffrony risotto stuffed with ragu and peas. Squelchy melanzane alla Parmigiana. Inventive, calorific salads. And the bread… oh my.
Thursday, November 20, 2008 - Yau’s grasp of Italian cuisine is not an issue here, for this new spot is a joint venture with Rocco Princi, sometimes called ‘the Armani of bread’. Princi is a veritable symphony of beige. Despite a 19-metre water feature…it has that wonderfully sophisticated informality that has made Busaba Eathai such a treasure. And while extensive use of soothing limestone makes the hard surfaces of the modernist interior cosy, the expanse of glass cabinets displaying good things to eat – cakes, pizza, salads, hot meals – makes it irresistible.
Princi
I finally went last friday, I had vegetarian pizza and the amazing cannoli alla crema, very good. I am planning to go back and try all the rest I saw!!!
Comment on this reader review
Marina
9
Overall rating 
Food 9 | Service 9 | Atmosphere 9 | Value for money 9
Monday, August 10, 2009
Princi
I'd wanted to try Princi for a while, but every time the opportunity arose, I always found myself more attracted to some other option. On Monday this week I at last took the plunge, though just for a cappucino and something sweet after dinner elsewhere. The cappucino was reasonably good, but the tiramisu was very poor, dry, and quite synthetic in taste. Rather sad for an 'Italian' establishment. My friend had something with chocolate and zabaione, and she was not too impressed by that either.
It is a pity, as it's a nice idea, and it seems like a missed opportunity. Having said that, it was, unsurprisingly, very busy, and no doubt it'll be a money spinner. I won't be rushing back, though.
Comment on this reader review
Michael
4
Overall rating 
Food 3 | Service 3 | Atmosphere 5 | Value for money 3
Wednesday, July 15, 2009
Princi
What's the fuss about? Its merely a posh bakery with nice deco.
Service wasnt as bad as previous review but the whole system can be improved so you dont stand to queue for ages without being served.
The food was OK but considering the price I did expect a bit more.
I know someone described it as a carbophile's heaven but judging from all the pastry & heavy use of cheese on most things, I would say its more about saturated fat
Comment on this reader review
7
Overall rating 
Food 7 | Service 6 | Atmosphere 7 | Value for money 6
Thursday, June 04, 2009
what the bloggers say
Tamarind and Thyme
Saturday, March 14, 2009 - It was about 3:30pm on a Saturday afternoon when we rocked up and the place was packed; there were curious tourists, possibly curious locals and many many Italians crowding the place and the food on their plates looked delicious… A slice of passionfruit cheesecake made up the final cake in our order. This was a light and smooth cheesecake with a tart and colourful passionfruit topping. We’ll all definitely be back.
Gourmet Chick - 8/10
Saturday, November 29, 2008 - Fittingly located within a short dash of both Selfridges and Liberty the new Princi cafe/bakery is just as stylish as you would expect. A huge counter runs along one wall showcasing a myriad of pastries, pizza and pasta. Along the other wall is a water feature. I'm not that keen on water features as they don't seem to serve much purpose other than make you need to go to the toilet but the inclusion seemed to reflect a little of Alan Yau's influence on Princi. There is seating along the length of the water feature and several waist high counters where you can stand to have your coffee and pastry Italian style.
World Foodie Guide - 8.5/10
Saturday, November 08, 2008 - Apart from the seating along the back wall (where you face an infinity water display - we did wonder if the water from the constantly flowing taps was drinkable), you can also sit at a large communal table, and failing that, stand at several small tables constructed from short columns of rough-hewn rock. It’s a large open space, with one very long counter running down one side, displaying tempting goodies - breads, pastries, cakes, pizza slices, salads - then at the very end, there is the hot counter and the bar. Behind the bakery section, you’ll see the open oven and stacks of freshly baked bread.
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@GaryMcDonald78 You need to get yourself to @PittCueCo @DukesJoint or @theribman!
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