Princi

135 Wardour Street, Soho, London, W1F 0UT - View on a map
Telephone: 020 7478 8880

Details
Overall 6.1
Food 8.0
Service 5.0
Atmosphere 5.4
Value 6.0
Based on 5 reviews

what the critics say

Metro

Marina O'Loughlin - 4/5

Wednesday, April 29, 2009 - Limestone, marble, travertine, brass, leather – we can only be in Italy…it's a mouth brothel for carbophiles. The pillowy focaccia! The sourdough! The gnocchi, sticky with cream and pesto! There are twinkling, glistening cakes, flaky croissants and pastries, little rustici – sausage-roll-like beasties filled with spinach and ricotta or ham and cheese; or arancini, cones of fried, saffrony risotto stuffed with ragu and peas. Squelchy melanzane alla Parmigiana. Inventive, calorific salads. And the bread… oh my.

TimeOut

TimeOut - 4/6

Thursday, November 20, 2008 - Yau’s grasp of Italian cuisine is not an issue here, for this new spot is a joint venture with Rocco Princi, sometimes called ‘the Armani of bread’. Princi is a veritable symphony of beige. Despite a 19-metre water feature…it has that wonderfully sophisticated informality that has made Busaba Eathai such a treasure. And while extensive use of soothing limestone makes the hard surfaces of the modernist interior cosy, the expanse of glass cabinets displaying good things to eat – cakes, pizza, salads, hot meals – makes it irresistible.

your comments review this restaurant and win a bottle of champagne

This is a fantastic authentic italian which provides amazing foods, that are to die for. The service is quite typicaly Italian so you have to appreciate that if going as does not conform to the typical english 'queuing' system. its lovely to watch foods being freshly prepared by those who clearly care about what they are doing, and is a perfect stop... cleanliness is on the money, and sourondings provide a lovley place to mill with friends or stop on your own for a snack..... I go every time i have to come to london ... amazing,
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buttercup - View all reviews by this user
Overall rating 9 stars
Food 9 | Service 8 | Atmosphere 10 | Value for money 10
Wednesday, October 19, 2011

I sometimes go for lunch since the food is good even though quite pricey (small slices of pizzas and portions of food). They should set up a 'queue here line" because some people do not seem or just don't care about other people queueing and waiting time can go up to 20-30 min. which is not acceptable in a lunch break! I tried to explain my and other clients' frustration to the manager...but he didn't pay attention and ignore us!

I wouldn't recommend it just because they don't really care about customers and not willling to improve themselves!
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Mary
Overall rating 3 stars
Food 8 | Service 0 | Atmosphere 0 | Value for money 5
Wednesday, August 10, 2011

Rude, smug, arrogant inattentive staff. When I asked what was in something, they spoke with such an accent and looked annoyed when I couldn't understand them over the noise. The food looks good but tastes bland. Go down the road to L'Eto few doors down. Service always with a smile and tastes better all round.
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Overall rating 1 stars
Food 4 | Service 0 | Atmosphere 0 | Value for money 0
Saturday, May 21, 2011

Love love love, just wish it wasnt so expensive for take away (£7-8 per dish and no cheaper than to eat in) for a lunch so I could eat it everyday! Aubergine parmigiana is to die for.
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Gospodja - View all reviews by this user
Overall rating 8 stars
Food 10 | Service 8 | Atmosphere 8 | Value for money 6
Thursday, May 12, 2011

We dropped by last night and thought it was brilliant, I will definately be returning at the earliest opportunity! They serve a huge range of baked goods that include some seriously delicious cakes and sandwiches. They also do amazing coffees and alcohol too (beers, wines, cocktails too I think). The way its laid out makes it easy to drop by (if you're not with a huge party as they can get very busy) without forward planning and just have a drink and a bite to eat. The service is deli/cafe style and is quick and efficient, and I wouldn't expect anything more for the prices. We had some coffees and huge slice of cake and some bits of bread and it all came to 8 or 9 pounds. We had just had a horrendous experience at Bar Shu and this really made up for the night. The interiors are also quite high spec and the toilets are nice, although there are only two. All in all a great experience!
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MS
Overall rating 9 stars
Food 9 | Service 9 | Atmosphere 9 | Value for money 9
Saturday, March 19, 2011

It was a cold busy saturday evening, we happened to pass by Princi and stopped by to look through the window a wood fire oven and that made us more curious!

after we hoped in, we realised we were in an authentic Italian restaurant. An array of displayed food.. and just baked maefile made us really hungry and we had to have a try. Aubergine parmegiana and maefile were our choice. 1st bite and it jus melted in mouth..for a moment I thought ' wow thats the best thing ever I had'!

yeah! I couldnt help but appreciate every single bite and I recommend every single Londoner to visit Princi for real authentic Italian food.[ I am planning very very soon] .Its worth every single penny and even the 10min wait trying to look for a seat.try to avoid rush hours for a better experience. buona giornata!
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Dr. Mina
Overall rating 9 stars
Food 10 | Service 8 | Atmosphere 9 | Value for money 10
Monday, January 31, 2011

The food here is always beautifully presented (and the store attractively designed) but on the whole it is overpriced and surprisingly bland. In the sweet section there are many more misses than hits. Paul the patisserie chain is in my opinion superior and less expensive (France beats Italy when it comes to sweet, baked things, in my opinion). The savoury section is simple, fresh and also over-priced.

The smugness and slowness of the staff is really something to behold - especially when 3 of them separately choose to ignore a customer who they know has been waiting. A tip for this situation is not to show your frustration or annoyance as this would simply add to their satisfaction whereas a smile and a 'Thank you' seems to annoy them greatly.

Perhaps it is all a ploy to make their food taste better since you are so grateful to finally receive it? All I know is if you want a fantastic, unpretentious gourmet deli from people who understand food, go to Fernandez and Wells. These guys are just playing.
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Londoner - View all reviews by this user
Overall rating 3 stars
Food 5 | Service 0 | Atmosphere 5 | Value for money 2
Tuesday, November 16, 2010

This place is AL-WAYS busy - and there is a reason why. The food is all very fresh and delicious, though I do agree with the other reviewers who've said that it could be hotter. It's true - the hot dishes are never hot.

I've never been disappointed in the taste of the food and like to try something new everytime I go.

The staff are okay - not smiley, not particularly friendly. They're not rude, but just a bit cold and bored.
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Delores VanCartier - View all reviews by this user
Overall rating 7 stars
Food 8 | Service 6 | Atmosphere 9 | Value for money 6
Thursday, November 04, 2010

This is an amazing place to eat and relax on a weekend. Food is amazing, very busy but expected because of quality of th food... The pumpkin and baked ricotta cheese salad is superb..

A lovely taste of Italy in the middle os Soho..
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Overall rating 9 stars
Food 10 | Service 8 | Atmosphere 9 | Value for money 8
Friday, April 09, 2010

Princi is a cool hang out. I love the aperitivo and is a great place to grab a pre-meal cocktail.

I've have had a couple of meals here and the place is like an up-market pret-a-manger and that is how I would judge the place.

When you want an easy breakfast, a light lunch or a quick dinner Princi is there in the running.

The salubrious sounderings hitting for a tenner a head I'm not sure what more you can expect, a sandwich in Starbuck and a pint of beer in Weatherspoons.

Well worth checking out any time of day
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Simon Shaer - View all reviews by this user
Overall rating 7 stars
Food 6 | Service 6 | Atmosphere 8 | Value for money 8
Monday, December 07, 2009


what the bloggers say

Tamarind and Thyme

Tamarind and Thyme

Saturday, March 14, 2009 - It was about 3:30pm on a Saturday afternoon when we rocked up and the place was packed; there were curious tourists, possibly curious locals and many many Italians crowding the place and the food on their plates looked delicious… A slice of passionfruit cheesecake made up the final cake in our order. This was a light and smooth cheesecake with a tart and colourful passionfruit topping. We’ll all definitely be back.

Gourmet Chick

Gourmet Chick - 8/10

Saturday, November 29, 2008 - Fittingly located within a short dash of both Selfridges and Liberty the new Princi cafe/bakery is just as stylish as you would expect. A huge counter runs along one wall showcasing a myriad of pastries, pizza and pasta. Along the other wall is a water feature. I'm not that keen on water features as they don't seem to serve much purpose other than make you need to go to the toilet but the inclusion seemed to reflect a little of Alan Yau's influence on Princi. There is seating along the length of the water feature and several waist high counters where you can stand to have your coffee and pastry Italian style.

World Foodie Guide

World Foodie Guide - 8.5/10

Saturday, November 08, 2008 - Apart from the seating along the back wall (where you face an infinity water display - we did wonder if the water from the constantly flowing taps was drinkable), you can also sit at a large communal table, and failing that, stand at several small tables constructed from short columns of rough-hewn rock. It’s a large open space, with one very long counter running down one side, displaying tempting goodies - breads, pastries, cakes, pizza slices, salads - then at the very end, there is the hot counter and the bar. Behind the bakery section, you’ll see the open oven and stacks of freshly baked bread.

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