Princi
what the critics say

Marina O'Loughlin - 4/5

TimeOut - 4/6
your comments review this restaurant and win a bottle of champagne
This is a fantastic authentic italian which provides amazing foods, that are to die for. The service is quite typicaly Italian so you have to appreciate that if going as does not conform to the typical english 'queuing' system. its lovely to watch foods being freshly prepared by those who clearly care about what they are doing, and is a perfect stop... cleanliness is on the money, and sourondings provide a lovley place to mill with friends or stop on your own for a snack..... I go every time i have to come to london ... amazing,
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buttercup
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Overall rating ![]()
Food 9 | Service 8 | Atmosphere 10 | Value for money 10
Wednesday, October 19, 2011
I sometimes go for lunch since the food is good even though quite pricey (small slices of pizzas and portions of food). They should set up a 'queue here line" because some people do not seem or just don't care about other people queueing and waiting time can go up to 20-30 min. which is not acceptable in a lunch break! I tried to explain my and other clients' frustration to the manager...but he didn't pay attention and ignore us!
I wouldn't recommend it just because they don't really care about customers and not willling to improve themselves!
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Mary
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Food 8 | Service 0 | Atmosphere 0 | Value for money 5
Wednesday, August 10, 2011
Rude, smug, arrogant inattentive staff. When I asked what was in something, they spoke with such an accent and looked annoyed when I couldn't understand them over the noise. The food looks good but tastes bland. Go down the road to L'Eto few doors down. Service always with a smile and tastes better all round.
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Overall rating ![]()
Food 4 | Service 0 | Atmosphere 0 | Value for money 0
Saturday, May 21, 2011
Love love love, just wish it wasnt so expensive for take away (£7-8 per dish and no cheaper than to eat in) for a lunch so I could eat it everyday! Aubergine parmigiana is to die for.
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Gospodja
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Food 10 | Service 8 | Atmosphere 8 | Value for money 6
Thursday, May 12, 2011
We dropped by last night and thought it was brilliant, I will definately be returning at the earliest opportunity! They serve a huge range of baked goods that include some seriously delicious cakes and sandwiches. They also do amazing coffees and alcohol too (beers, wines, cocktails too I think). The way its laid out makes it easy to drop by (if you're not with a huge party as they can get very busy) without forward planning and just have a drink and a bite to eat. The service is deli/cafe style and is quick and efficient, and I wouldn't expect anything more for the prices. We had some coffees and huge slice of cake and some bits of bread and it all came to 8 or 9 pounds. We had just had a horrendous experience at Bar Shu and this really made up for the night. The interiors are also quite high spec and the toilets are nice, although there are only two. All in all a great experience!
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MS
Overall rating ![]()
Food 9 | Service 9 | Atmosphere 9 | Value for money 9
Saturday, March 19, 2011
It was a cold busy saturday evening, we happened to pass by Princi and stopped by to look through the window a wood fire oven and that made us more curious!
after we hoped in, we realised we were in an authentic Italian restaurant. An array of displayed food.. and just baked maefile made us really hungry and we had to have a try. Aubergine parmegiana and maefile were our choice. 1st bite and it jus melted in mouth..for a moment I thought ' wow thats the best thing ever I had'!
yeah! I couldnt help but appreciate every single bite and I recommend every single Londoner to visit Princi for real authentic Italian food.[ I am planning very very soon] .Its worth every single penny and even the 10min wait trying to look for a seat.try to avoid rush hours for a better experience. buona giornata!
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Dr. Mina
Overall rating ![]()
Food 10 | Service 8 | Atmosphere 9 | Value for money 10
Monday, January 31, 2011
The food here is always beautifully presented (and the store attractively designed) but on the whole it is overpriced and surprisingly bland. In the sweet section there are many more misses than hits. Paul the patisserie chain is in my opinion superior and less expensive (France beats Italy when it comes to sweet, baked things, in my opinion). The savoury section is simple, fresh and also over-priced.
The smugness and slowness of the staff is really something to behold - especially when 3 of them separately choose to ignore a customer who they know has been waiting. A tip for this situation is not to show your frustration or annoyance as this would simply add to their satisfaction whereas a smile and a 'Thank you' seems to annoy them greatly.
Perhaps it is all a ploy to make their food taste better since you are so grateful to finally receive it? All I know is if you want a fantastic, unpretentious gourmet deli from people who understand food, go to Fernandez and Wells. These guys are just playing.
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Londoner
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Food 5 | Service 0 | Atmosphere 5 | Value for money 2
Tuesday, November 16, 2010
This place is AL-WAYS busy - and there is a reason why. The food is all very fresh and delicious, though I do agree with the other reviewers who've said that it could be hotter. It's true - the hot dishes are never hot.
I've never been disappointed in the taste of the food and like to try something new everytime I go.
The staff are okay - not smiley, not particularly friendly. They're not rude, but just a bit cold and bored.
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Delores VanCartier
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Food 8 | Service 6 | Atmosphere 9 | Value for money 6
Thursday, November 04, 2010
This is an amazing place to eat and relax on a weekend. Food is amazing, very busy but expected because of quality of th food... The pumpkin and baked ricotta cheese salad is superb..
A lovely taste of Italy in the middle os Soho..
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Overall rating ![]()
Food 10 | Service 8 | Atmosphere 9 | Value for money 8
Friday, April 09, 2010
Princi is a cool hang out. I love the aperitivo and is a great place to grab a pre-meal cocktail.
I've have had a couple of meals here and the place is like an up-market pret-a-manger and that is how I would judge the place.
When you want an easy breakfast, a light lunch or a quick dinner Princi is there in the running.
The salubrious sounderings hitting for a tenner a head I'm not sure what more you can expect, a sandwich in Starbuck and a pint of beer in Weatherspoons.
Well worth checking out any time of day
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Simon Shaer
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Overall rating ![]()
Food 6 | Service 6 | Atmosphere 8 | Value for money 8
Monday, December 07, 2009
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